4 Week Marketing Plan to Pivot and Increase Profits

In these uncertain times, your online marketing structure can help you increase your chances to succeed and increase your profits.  After product discovery and / or creation; marketing needs to be tops on your list of things to do.  Marketing sometimes can be the last thing on your mind.  But if you really want to be successful, you have to place a very high priority on your marketing efforts.

Week One – Planning Ahead

One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service. It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.

Week Two – Email Marketing

Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of hungry prospects. Make it your goal to fill your list so that you can market your products and services repeatedly to your audience in a more direct way. Create ongoing campaigns for your auto responder segmented by where, when and how a prospect signs up for your list. If you know in advance what you will write about on your blogs, social media and in email marketing, you’ll be more successful.

Week Three – Smart Promotion Tactics

You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right. The fact is you don’t have to resort to sleazy tactics to succeed at earning money online. You can market your products with integrity and pride because all the products you create and find are exactly what you claim they are. No marketing “puffery” required. When you are proud of your products you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your products and services when they are of high quality.

Week Four – Getting Exposure

Even if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums such as online radio interviews, guest blogging, authorship, speaking engagements, and more. You might also want to look into strategic joint ventures and/or pay per click advertising on Google or Facebook.

Planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.

If you have any questions don’t hesitate to reach out to me via email: CAK@CarleneKelsey.com       or leave me a VM toll-free at 1.844.920.9204